Starting your own internet business online (obviously where else would a internet business be) can be a pretty impossible task. Starting a local retail business on your local high street is quite simple you just have to be better than everyone around you and people see you. But a internet business is a much different story as you are not seen….you are hidden until people know who you are… furthermore you are up against the whole entire internet world making the task of being the best and being seen incredibly harder, and some start up businesses under estimate just how hard it is to succeeded on the internet.
Yeah good idea lets promote that monopoly!
People are darn annoying on the internet, You want to promote your business so you go to forums or a website to get some exposure, you see that big brands are being linked to and talked about everywhere but when you try to promote your own business/brand that nobody has heard of you are quickly banned and all your mentions deleted for “spamming”… Oh.
Big brands can get links improving their positions in the search engines and get exposure easily by people freely promoting them, however you dont have this luxury even if you products or service is far better this is down to people not knowing about you and peoples arrogance towards brands. People are sheep and will only promote products or services that are known and cool nobody is going to promote your business for you no matter how good it is if their is a brand alternative that is known because brand create the illusion of quality and style.
Because big brands are being linked to freely left, right and center this means that these brands are cemented on the search engines.. making it impossible for your website to even get a worthwhile place to be seen on search results (These big brand will usually dominate the ad section on search engines too pumping loads of money in meaning the only way your going to get anywhere near being seen by lots of people is to bid away all your profits on ads on search engines).
To gain better search engine ranking you will need real non spam links, better search engine rankings will result in more traffic and more sales but getting these links is silly because nobody is going to notice your website and link to it if they dont know your around. People say social networks will help you expose your brands… but you will need a lot of friends to help you spread the word about your business.
Starting a business online means a lot of investment and advertisement to get people to know about you…. and as it is being a recession business start up loans are hard to find…. So I guess big brands win… If you have any viable ways to start up your own business please discuss them in the comments below.
Some people will say making a online businesses is still achievable but the fact is they where the luck ones who established their selves first on the internet helping to secure their positions in the search engines and get their brand noticed and seen… starting a online business now is nothing like it was once was.